Why Sharing the Process Matters: Lessons from Doechii & The Artist’s Way

Raw, unfiltered and real

There’s something about watching an artist document their journey in real time that makes their success even sweeter. No one embodies this more than Doechii.

Before she was charting, performing at the BET Awards, and working with Top Dawg Entertainment, she was posting her journey, raw and unfiltered, on YouTube; the wins, the doubts, the late-night sessions. She put herself out there before the industry validated her, and that level of self-belief is rare.

Lately, I’ve been thinking about how powerful it is to document the process, not just the end result. It’s easy to wait until things are “perfect” before sharing, but Doechii’s success proves that consistency, visibility, and self-determination create momentum. Her story has pushed me to rethink how I approach my own creative journey. It’s no coincidence that this month’s read is The Artist’s Way, a book Doechii credits to her success all about reclaiming creativity and building a habit of showing up.

Why documenting the process matters

One thing about the creative journey? People connect with progress, not just perfection. When we see someone’s raw, unpolished beginnings, we’re more invested in where they end up. That’s what made Doechii’s rise so powerful - her audience saw her before the world did.

But beyond that, documenting helps you, too. It’s proof of how far you’ve come. It builds discipline, refines your craft, and reminds you that every small step counts.

That’s exactly what The Artist’s Way teaches. The book, written by Julia Cameron, is a guide for unlocking creativity and a huge part of that is developing a habit of showing up daily, even when inspiration is low. Cameron introduces the concept of Morning Pages - three pages of free writing every morning - to clear mental clutter and keep ideas flowing. It’s a practice that reminds us that creativity isn’t about waiting for perfect conditions. It’s about doing the work, even when no one is watching.

What this means for me, and for Seekrs

Reading about Doechii’s journey and diving into The Artist’s Way made me realise something: I need to start sharing more of my process.

I’ve spent years working behind the scenes - building brands, refining ideas, waiting for the “right” time to put things out into the world. But the truth is, the process is just as valuable as the end result.

So, I’m challenging myself to document the journey of building Seekrs more openly; the wins, the lessons, the pivots, the things that go right, and the things that don’t. Because fashion-tech is evolving, and I want to be part of that conversation in real-time.

3 Lessons from Doechii & The Artist’s Way

1️⃣ Put yourself out there before you’re “ready.”

If you wait for perfection, you’ll wait forever. Start now, refine as you go.

2️⃣ Creativity is a practice, not a moment.

You don’t just wake up inspired every day. The Artist’s Way teaches that showing up consistently is what keeps the ideas flowing.

3️⃣ Your progress is the most powerful story you can tell.

People connect with the journey. Sharing your growth makes your success even more impactful.

I’d love to hear from you too! What’s something you’ve been holding back from sharing?

And if this resonated with you, send it to a friend who needs a reminder that their process is worth documenting, too.

Let’s stay connected

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Thank you for reading & till next time,

Mabintou